We Help Experts Monetise Their Influence
If you've already done the hard work of building an audience, you shouldn't have to keep grinding on the content treadmill just to get a few leads. We build the systems that close that gap – permanently.
15+
Years in Digital Growth
12+
Countries Served
468k+
Leads Captured
250+
Scorecards & Funnels Built
Why We Built Convertico
Convertico was built out of a frustration we saw repeated across the expert economy. Coaches, speakers, authors, and founders had built meaningful audiences – real people who genuinely valued their perspective – but had no reliable way to turn that attention into qualified leads and consistent revenue.
The conventional marketing advice wasn't working for them. Post more. Run ads. Build a funnel. But without a strategic framework for capturing intent and qualifying interest at scale, these tactics produced noise, not pipeline.
Over 15 years working with expert-led businesses across 12+ countries, we refined a different approach: start with the audience you already have, surface the people who are ready to engage, build the systems to qualify and convert them, and automate the follow-up so no lead is lost.
That's what Convertico does. Not more content – more conversion.
Our Approach
- Audience-first – we start with who you already reach
- Insight-led – scorecards and diagnostics reveal intent
- Systems thinking – automation handles what humans shouldn't have to
- Commercial focus – every asset we build has a conversion outcome
- Long-term – we build infrastructure, not campaigns
ScoreApp Approved Partner
Convertico is one of only a select number of agencies globally to hold official ScoreApp Approved Partner status – certified to design and build strategic scorecards that convert.
The Language of Expert-Led Growth
We work in a space full of overused terms and vague positioning. Here's exactly what we mean – and what we build – when we use these words.
Expert-Led Business
A business where the founder's knowledge, credibility, and audience are the primary commercial asset. Coaches, consultants, speakers, authors, podcast hosts, and course creators all fall into this category. The value isn't in a product line – it's in the relationship between an expert and the people who follow, trust, and buy from them.
Turning Influence into Income
The process of converting passive audience attention into active commercial opportunity – without relying on constant content creation or ad spend. It means installing systems that identify who in your existing audience is ready to engage, capturing that intent through diagnostics, and guiding those people toward the right next step. Influence becomes income when your infrastructure is designed to listen at scale.
Scorecard or Diagnostic
A structured, question-based tool that segments your audience by intent, readiness, and fit – rather than simply collecting email addresses. When designed strategically, a scorecard delivers personalised results to each respondent while capturing intent data that feeds directly into your CRM, segmentation logic, and follow-up sequences. It is a lead generation asset and a business intelligence tool simultaneously.
Insight-Led System
A revenue-generating infrastructure built on data captured directly from your audience – not assumptions or market averages. An insight-led system uses diagnostic data to drive personalised follow-up, offer positioning, and conversion paths. It grows more effective over time because every new lead teaches the system more about what your audience needs, fears, and values.
Adam Bonner
Founder, Convertico
Adam has spent over 15 years working with influential experts and expert-led businesses across more than 12 countries, helping them unlock the commercial value already sitting inside their existing audiences.
He founded Convertico after recognising a consistent pattern: talented, credible people with real audiences were failing to convert that attention into revenue – not through lack of effort, but through lack of the right infrastructure.
Convertico is his answer to that gap. A team and a methodology built specifically for experts who are ready to stop creating more content and start building the systems that turn what they've already built into consistent, qualified pipeline.
Who We Work With
We work exclusively with influential experts and the businesses built around their expertise. Our clients share one thing in common: they have an audience that isn't yet generating the commercial return it deserves.
Tech Stack Agnostic
We're not tied to any single platform or incentivised to push any particular tool. Our recommendations are based entirely on what's right for your business, your audience, and your goals.
Approved Partner
ScoreApp
Convertico is an official ScoreApp Approved Partner – one of a select group of agencies certified to strategically design, build, and deploy ScoreApp scorecards for expert-led businesses worldwide.
Platform Independent
Tech Stack Agnostic
We work across GoHighLevel, ClickFunnels, ActiveCampaign, Mailchimp, Zapier, Make, Replit, ScoreApp, and more. Our recommendations are always based on what's right for your business and your audience – not what we're incentivised to sell.
Implementation Partner
Clickfunnels & GoHighLevel
We're experienced across all the major funnel and CRM platforms so we can build in the environment that already works for you – no forced migrations, no unnecessary disruption.
Ready to turn your audience into revenue?
Book a strategy session. We'll listen to where you are, map where you want to go, and tell you honestly what it will take to get there.
Book a Strategy Session