Clarity. Systems. Growth.
Convertico is a UK-based growth systems consultancy founded by Adam Bonner. We help founder-led, expertise-driven businesses clear the fog, remove growth bottlenecks and build the connected systems and assets that take them to their next level.
15+
Years' Experience
500k+
Leads Captured
250+
Growth Systems Built
12+
Countries Served
Why We Built Convertico
Convertico was built out of a pattern we saw repeated across a decade of working with established businesses. Founders with genuine expertise, real market presence and strong reputations were struggling to grow predictably.
Not because the expertise was lacking. Not because the demand was absent. But because the growth infrastructure around the business had not kept pace with the ambition. Leads arrived through relationships, not systems. Follow-up relied on individuals, not processes. Tools had been added in pieces without a coherent architecture connecting them.
The conventional marketing advice was not helping. Build a funnel. Run ads. Create more content. These tactics addressed the surface and ignored the structure.
Over 15 years working with founder-led businesses across 12 countries, we refined a different approach: start by clearing the fog and answering 'What Next?', design the right growth system, build the assets that support it and automate what should not depend on individual effort.
That is what Convertico does. Not more tactics. A better growth system, built around your business.
How We Approach It
- Growth strategy first, tactics second
- Diagnosis before implementation, not during
- Systems thinking across the whole customer journey
- Technology deployed with a clear commercial rationale
- Long-term infrastructure, not one-off campaigns
ScoreApp Approved Partner
Convertico is one of only a select number of agencies globally to hold official ScoreApp Approved Partner status, certified to design and build strategic diagnostic tools that qualify leads, reveal buyer intent and strengthen the customer journey.
The Language We Use
Every term Convertico uses has a precise meaning. Here is exactly what we mean when we use these words, and what we build when we act on them.
Growth Operating System
The connected strategy, assets, technology and processes that take a founder-led business to its next level. Built around how the business actually works, not forced into a template. It brings together positioning, offers, customer journeys, diagnostics, CRM, automation, AI and performance data. Owned by the business. Designed to compound over time.
Customer Journey
The deliberate path a potential client follows from first awareness through to engagement, qualification, offer and long-term value. Most businesses have a journey by accident. Convertico builds one by design, connecting each stage with the right assets, messages and automation.
Diagnostic Asset
A scorecard, assessment, quiz or diagnostic tool that helps a potential client understand their situation while giving the business commercially useful intelligence. A well-designed diagnostic qualifies leads, reveals intent and improves conversion before the first sales conversation.
Growth System
A connected set of tools, assets and processes that generates qualified opportunities without requiring the founder to be personally involved in every step. A growth system includes lead capture, nurture, qualification, follow-up and conversion, all connected and largely automated.
Growth Asset
Any piece of content, tool or resource that serves a clear purpose in the customer journey. This includes websites, diagnostics, course landing pages, case studies, lead magnets, proposals and conversion pages. Each asset is designed with a specific role, not produced at random.
Founder-Led Business
A business where the founder is still the primary driver of reputation, relationships, sales and strategic direction. Founder-led businesses grow through expertise, credibility and trust. The challenge is building growth infrastructure that supports that growth without the founder having to be involved in every transaction.
Expertise-Driven Business
A business whose primary value is specialist knowledge, advice or capability. This includes accountancy, financial planning, recruitment, legal, consulting, coaching, training and professional services. The expertise is real and valuable. The growth systems around it often need to catch up.
Growth Consulting
Ongoing strategic and implementation support that helps a business make better commercial decisions, improve systems and sustain growth over time. Growth consulting at Convertico is not generic advice. It is applied to a specific business, a specific stage and a specific commercial goal.
Adam Bonner
Founder, Convertico · Growth Systems Strategist
Adam has spent over 15 years working with founder-led and expertise-driven businesses across more than 12 countries, helping them build the growth infrastructure behind predictable growth.
His work began with funnels, websites and lead generation. But the same deeper problem appeared repeatedly: the issue was rarely one campaign or one tool. The issue was that the business had disconnected systems, assets and processes that had never been built to work together.
He founded Convertico to solve that problem directly: to help established businesses design and build the strategy, customer journeys, diagnostics, CRM, automation and AI systems that turn expertise into qualified opportunities and scalable growth.
ScoreApp Approved Partner. 15+ years. 250+ growth systems built across 12+ countries.
Who We Work With
Convertico works with established founder-led businesses that have genuine expertise, an existing reputation and the ambition to build the systems and assets that take them to their next level of growth. Annual revenue typically between £250k and £10m.
Strategy-Led, Platform-Agnostic
Convertico is not tied to any single platform and is not incentivised to recommend any particular tool. Every recommendation is based on what the growth system requires, not what generates the best referral fees.
ScoreApp Approved Partner
ScoreApp
Convertico is one of only a select number of agencies globally to hold official ScoreApp Approved Partner status. This means deeper access to platform capabilities, priority support and validated expertise in designing scorecards that create commercial results.
Platform Expertise
CRM, Automation & AI Tools
Convertico works across the leading CRM, marketing automation and AI platforms including GoHighLevel, HubSpot, ActiveCampaign, Zapier, Make, and a growing stack of applied AI tools. The recommendation is always based on what is right for the business, not what earns the highest referral.
Built for
Founder-Led Businesses
Every system Convertico builds is designed for a business where the founder is still central, where expertise is the primary value, and where growth depends on converting qualified relationships rather than high-volume transactional sales.
Ready to answer 'What Next?' and take your business to its next level?
Book a Growth Strategy Session. We will clear the fog, map where you want to go and build the system that gets you there.