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Qualify Before You Sell – Enrol the Right Students

A pre-enrolment scorecard helps course creators attract students who are genuinely ready to get results – reducing refunds, increasing completion rates, and protecting your reputation.

The Challenge

Low completion rates and refund requests are almost always a qualification problem. When the wrong students enrol in a course, they don't get results – and that damages your testimonials, your reviews, and your reputation.

The Scorecard Solution

A strategic scorecard positioned before your sales page or enrolment process acts as a self-selection tool. Students who complete it get personalised insight into their readiness, understand what the course requires, and arrive with realistic expectations and genuine commitment.

What a Well-Built Scorecard Delivers

Higher course completion rates

Stronger testimonials from better-fit students

Reduced refund and chargeback rates

Pre-qualified waitlists for future cohorts

Audience segmentation for upsell and membership offers

Example Scorecard Questions

These are examples of the types of strategic questions we'd design into your scorecard to surface intent and qualify leads effectively.

  1. 1What is your primary motivation for pursuing this topic right now?
  2. 2How much time can you realistically commit each week to this programme?
  3. 3What previous experience do you have in this area?
  4. 4What specific outcome are you hoping to achieve by completing this course?
  5. 5Have you invested in any similar courses or programmes before?

Ready to Build Your Scorecard?

Book a call and we'll map out exactly how a scorecard would work for your specific audience, offer, and growth goals.

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